The main focus should be on getting more insights into the customers’ needs to be served well. Marketing involves a complete spectrum of functions, ranging from low to high. The department is further responsible for creating the right reporting relationships and ensuring that the organization has adequate resources. There is a separate department in an organization, the marketing department, that is concerned with marketing. However, in organizations that operate in a regulated environment, marketing may not play a central role. “Customer is the king” is the maxim that everyone in the marketing department has to live by.įor large organizations, marketing is a visible component and holds a considerable share of expenditure. The objective of it all is to identify and satisfy the customers to retain them. It is concerned solely with generating value for the clients, customers, society, and organization partners. Talking about marketing, it is a mix of efforts that the marketing department undertakes to create, communicate, deliver, and exchange valuable offerings. Role of Customer Relationships in a Marketing Strategy.Importance of Marketing Efforts for a Product or Service.Optimizing survival, growth, and reputation of the company Identifying and meeting needs and wants of target markets Stage 2 – Ensuring customer satisfaction.Stage 1 – Identify your target customers.Different Stages that decide the Role of Marketing Campaigns.
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